Brands News - Page 4
Congress copies Modi's ad tagline: Now ad biz will suffer more
The Congress in general and Rahul in particular have been mocked and ridiculed thanks to the first ad of the Congress campaign being proven to have lifted a headline from a 2011 Narendra Modi campaign.
Tetley, Kareena urge tea drinkers to go for an 'inside walaah snaan'
Promote the benefit of green tea with the new 'Tetley Green'.
Emirates says "Namaste India" on Nation's 65th Republic Day
The cabin crew members who starred in the video were selected for their proficiency in Hindi, Punjabi, Marathi, Malayalam, Kashmiri, Kannada, Gujarati, Tamil and Bengali.
Micromax pays tribute to Indian advertising, rewards you to love ads
The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.
Cong's 'Main nahi hum' campaign: Mediocrity at its best
The Congress campaign that broke this morning reiterated all that is wrong and wretched about average communication.
Star India to invest over Rs. 1500 crore in hockey
Star Sports is set to create a new global benchmark in hockey broadcasting with the telecast of the second edition of the Hockey India League (HIL).
Garnier comes to Bollywood's rescue in its latest campaign
The campaign was digitally executed by FoxyMoron.
Maxus elevates Sanchayeeta Verma to Managing Partner
Verma has been with GroupM for over 10 years. Her earlier stint was with Mindshare.
After Micromax, Hugh Jackman to endorse Montblanc
Hollywood actor Hugh Jackman has been named the global ambassador of luxury German brand Montblanc.
WE: Indians spend up to 187% more on brands they follow online
97% of Indian respondents surveyed follow their favourite brands on social channels.
LifeCell and Aishwarya urge mothers to give their babies 'The Gift'
The 'Godh Bharai' film was conceptualised by 1pointsize and produced by Apostrophe Films.
Star India signs 8-year broadcast deal with International Hockey Fed
Star India, which runs country's leading sports networkStar Sports, will broadcast key FIH events both in India andthroughout the world from January 2015 to December 2022.
MSLGROUP appoints eight new regional leaders in Asia
Two regional deputy practice group leaders also appointed to further strengthen the firm's expertise and leadership.
Aegis Media, Dentsu Network join to form Dentsu Aegis Network
Together they form the network in 110 countries worldwide with over 22,000 dedicated specialists.
FabFurnish.com introduces its first TVC with 'fimagination'
The TVC has been conceptualised by Gurgaon-based creative agency Bang In The Middle (BITM).
Birla Sun Life launches phase two of 'Jaanoge Tabhi Toh Maanoge'
Using the analogy of different varieties of tea preparations, the commercial explains how mutual fund offerings extend beyond equity to several other options.
From awareness to sale in 15 minutes: The new rules of marketing
There is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.
Contract Advertising wins Acer India's creative mandate
Acer has partnered with Contract to develop campaigns to capitalize on the mindset of the new age audience, which will run across TV, print, radio and digital mediums.
Berger Paints uses Kerala nuances in its new TVC
The ad campaign has been conceptualised by Rediffusion Y&R.
BARC ties up with Mediametrie for TV audience measurement
Under the arrangement, Mediametrie will provide technological knowhow and licenses to BARC to use their TV metering system and also help BARC procure its own metering hardware.
Kantar's Eric Salama: Wouldn't be good for TV ratings collapse in India
Here is Kantar's CEO, Eric Salama, on what's in store for the company and how it plans to address the TAM issue.
Star Sports launches 'The new face of Hockey'
The campaign shows all team players showcasing their skills at different locations in the region.
Dentsu Communications appoints Simi Sabhaney as CEO
Arijit Ray will move to the Dentsu India Group to lead the group's new business initiatives.
Kyoorius announces second edition of FYIdays
The Kyoorius FYIday with DixonBaxi will be flagged off in Delhi on 23 January, Bangalore on 24 January and Mumbai on 25 January. <br /><br /> <br /><br />
Livon Hair Gain promises to restore confidence in latest TVC
The campaign, conceptualised by DDB Mudra Group, works on the insight that hair loss results in loss of confidence, which leads to more losses in a man's life.
Coca-Cola India's Venkatesh Kini
The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.
2014: Advertising outlook
It's been a tough year for anyone in business anywhere in the world, but perhaps tougher still for those in India.
TV ratings: Govt approves policy guidelines
While the guidelines would come into effect immediately from the date of notification, the only existing rating agency, TAM, has been given 30 days to comply.
Bharti AXA Life assists in 'securing your dreams' in new TVC
The campaign, conceptualised by Publicis, targets individuals who are seeking financial instruments that assure them guaranteed returns and help them realise their dreams.
Genesis Burson-Marsteller launches 'The GBM Newsroom'
The GBM Newsroom will ensure real time monitoring capabilities across print, television, digital and news wire channels to assist clients during times of crisis.