MSLGROUP appoints eight new regional leaders in Asia

MSLGROUP, Publicis Groupe's strategic communications and engagement consultancy, has announced its appointment of eight new regional practice group leaders and two regional deputy practice group leaders across Asia to further strengthen the firm's expertise and leadership.

As their mandate, the practice leaders will have to ensure MSLGROUP's regional leadership position in their respective practice through best-in-class client service and strategic counsel, including growing the business, developing new offerings and methodologies, structured internal capability enhancement and thought leadership.

Glenn Osaki, President-Asia, MSLGROUP, said, "Most of these top talents and leaders have been with us for many years, some have grown with us for over a decade. We are very happy to appoint these experts to take on international leadership roles and to contribute to developing the future of MSLGROUP in Asia and globally. MSLGROUP is driving the change. I'm proud that these top talents will play a part in taking our firm and our industry to the next level."

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The appointed practice leaders:

1) Amrit Ahuja - Business to Business (B2B) and Technology

Amrit Ahuja is an 18-year veteran with MSLGROUP, with over 20 years of professional communications experience. Ahuja is an experienced senior counselor to the Indian and Asian C-suite, especially within business-to-business and the technology industry. She is adding the role of regional practice leader to her current position as Client Engagement Leader for 20:20 MSL in India.

2) Narendra Nag - Social Media

Outside of his many years with MSLGROUP, Narendra Nag's previous experience spans companies within new media, big data, TV, digital and social. At MSLGROUP, Narendra has developed content-centric, data-based and story-driven strategies within social and digital media for large corporations as well as tech start-ups. He is adding the role of regional practice leader to his current position as Vice President and Co-leader of MSLGROUP Social Hive in India.

3) Parveez Modak - Employee Communication and Engagement

MSLGROUP veteran Parveez Modak brings together experience from digital media, social media, creative content, advertising, campaign planning, leadership and strategic advisory. He is adding the role of regional practice leader to his current position as Senior Vice President and Co-Leader of MSLGROUP Social Hive in India.

4) Amit Misra - Public Affairs

Amit Misra has recently re-joined MSLGROUP. He brings over 18 years of experience spanning corporate consulting roles, having focused on public affairs advisory to large corporations in India and Asia. He is adding the role of regional practice leader to his current position as Executive Vice President and Director, Public Affairs, at MSLGROUP in India.

5) Par Uhlin - Reputation Management and Corporate Communications

MSLGROUP China MD for six years, Par Uhlin has worked with the company for 12 years. Par has counseled many MNC leaders in China on regulatory issues, corporate reputation, CSR and crisis management. He is adding the role of regional practice leader to his current position as Vice Chair, MSLGROUP China.

6) Ellen Cheng - Corporate and Brand Citizenship

Ellen Cheng has been with MSLGROUP for more than six years. Ellen specializes in combining corporate and integrated marketing advisory for her clients, ensuring consistent corporate and brand storytelling. She has had over 16 years of both corporate and brand communications experience. She is adding the role of regional practice leader to her current position as Director, MSLGROUP China.

7) Ken Hirata - Healthcare

Ken Hirata has been with MSLGROUP for five years. He is one of the most experienced advisors in the Japanese healthcare industry, including 20 years of in-house healthcare experience. He is adding the role of regional practice leader to his current position as Senior Director, MSLGROUP in Japan.

8) Dennis Hsu - Integrated Consumer Marketing

Dennis Hsu is a five-year veteran with MSLGROUP. He has engineered many of the campaigns in Taiwan, employing integrated approaches that are data-based, story-driven and unbound by channel. He is adding the role of regional practice leader to his current position as Vice President, MSLGROUP in Taiwan.

The two deputy practice leaders:

1) Jolin Liu - Integrated Consumer Marketing

Jolin Liu has been with MSLGROUP for eight years and brings more than ten years of experience from integrated marketing, advertising and promotions. She is adding the role of deputy regional practice leader to her current position as Group Account Director, King Harvests.

2) Fu Yumei - Healthcare

Fu Yumei brings over 20 years of experience in the marketing communications industry to MSLGROUP, including 10 years of in-house healthcare experience. She is adding the role of deputy regional practice leader to her current position as healthcare leader and Senior Associate Director at MSLGROUP in Singapore.