Genesis Burson-Marsteller launches 'The GBM Newsroom'

Indian PR consultancy Genesis Burson-Marsteller has launched a new concept, The GBM Newsroom, which will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release.

Prema Sagar, Principal and Founder, GBM, said, "In the rapidly changing media landscape in India with more print publications, television channels, online sites, newswires, social channels, all in multiple languages, The GBM Newsroom will provide greater media insights, deliver sharper outcomes for clients, and provide real-time feedback. A pioneering concept, it will change the way public relations practitioners will add value to clients."

"The GBM Newsroom will ensure real time listening and monitoring capabilities across print, television, digital and news wire channels to assist teams and clients during times of crisis; better media analytics based on 'Big Data' driven intelligence platform, comprehensive database system for identifying the right channel for communication and media counsel from experienced former journalists; which will be delivered to clients and team members in real time," mentioned the company statement.

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Nikhil Dey, President, Public Relations, GBM, said, "With this new capability, we will be able to provide better strategic advice to our clients on their communication messages and outcomes, on a real-time basis. Also, with the art of storytelling becoming more visual, multi-media content such as video clips, animations, infographic changing the game, GBM Newsroom will enhance content creation capabilities by producing and supplying content, going beyond the traditional press release."

The full-fledged Newsroom will be available to the consultancy staff through a control center in Gurgaon, an intranet portal and a mobile application over the next couple of months.

A state-of-the-art intelligence platform will be developed to help clients keep track of the daily news, counselling in communications plans and delivery of creative content.