Kyoorius announces second edition of FYIdays

Kyoorius, a not-for-profit initiative by Transasia Fine Papers, announced the second edition of the Kyoorius FYIday: Broadcast Branding with DixonBaxi. It will be flagged off in Delhi (23 January), Bangalore (24 January) and Mumbai (25 January).

[caption id="attachment_1341061" align="alignleft" width="380"] Registrations open on 14 January and close on 21 January.[/caption]

Featuring the minds behind brand agency DixonBaxi based in London, Aporva Baxi, Co-Founder and Tim Watson, Head of Strategy, share insights on the work they do to help clients find their brand purpose and build brand fame.

Across the FYIday format, Kyoorius is working closely with D&AD's Young Blood program to create value for young creative minds through an annual series of seminars and workshops. This second edition of the Kyoorius FYIday with DixonBaxi is about exploring the creative process, exploring through examples on the brand process, aligning strategy and making it real with creative.

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Aporva Baxi, Co-Founder- DixonBaxi, said, "Building a brand can be daunting and stressful. It is important to first understand what is the vision of the brand you want to create."

Rajesh Kejriwal, Founder CEO, Kyoorius, said, "India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. After an overwhelming response at the launch of FYIday last year, we began working more closely with D&AD to extend this knowledge sharing platform to a wider audience."

Over a period of time, the Kyoorius FYIday will feature speakers from specific disciplines - Typography, broadcast design, publication design, strategic planning, strategic branding, retail design, architecture and product design; conducting seminars, workshops and training sessions throughout the year and across the nation - leading up to the annual design conference - Kyoorius Designyatra.

Registrations open on 14 January and close on 21 January.