FabFurnish.com introduces its first TVC with 'fimagination'

Online furniture portal FabFurnish.com launched its first television commercial, titled 'Bigness'. The TVC has been conceptualised by Gurgaon-based creative agency, Bang In The Middle (BITM).

Vaibhav Aggarwal, MD and Co-founder, FabFurnish.com, said, "We have had an extremely exciting and successful journey since the launch in March 2012. FabFurnish.com offers consumers access to the widest range of furniture and home dcor items. The response so far has been great, and we have been successful in developing strong brand equity. With our television commercials, we aim to reach out to an even larger audience, with our value proposition."

The film plays around the concept of 'bigness', which complements the large assortment of quality products and brands available on the website that enables customers to make purchases, sitting at home. The TVC captures slice-of-life moments to elaborate on the idea of 'bigger choice than the biggest markets'- fimagination.

Naresh Gupta, Chief Strategy Officer, BITM, said, "E-com brands have been changing the way people see consumer brands. Strategically, we want the consumers to alter their existing shopping habits. Give up on the old poorly stocked stores; give up on limited ranges and hassle of timings. We want them to experience the widest range and enjoy a great shopping experience, that too sitting at the comfort of their home. FabFurnish.com will change the way India decorates its homes. The new proposition from FabFurnish.com will surely make it the first choice shopping destination."