Maxus elevates Sanchayeeta Verma to Managing Partner

Indian media investment firm Maxus has announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India and South Asia. She joined Maxus in 2009 as head of the Bangalore office.

Kartik Sharma, Managing Director, Maxus South Asia, said, "Sanchayeeta is one of our star Maxusites. A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning. We wish her all the best for her future endeavors at Maxus."

On her appointment, Verma added, "The effort till now has been to put together a formidable setup, be it in terms of the clients we handle, the work we do and most importantly the rich and diverse talent pool. Going forward the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content and data being the epicenter of it all. To survive today's complex, always under stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it!"

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Verma has been with GroupM for over 10 years. Her earlier stint was with Mindshare.