Brands News - Page 7
Nike challenges the world to 'Dare to be Brazilian'
Nike highlights Brazil's phenomenal style of football in 90-second film by director Daniel Kleinman
Gap's cool smack down to racist graffiti directed at ad with Sikh model
Stroll around New York City and you're bound to come across defaced ads, with graffiti that can be racist, stupid or just plain vulgar. The pervasiveness of such vandalism makes Gap's response to one of its defaced ads all the more remarkable.
Daawat Basmati celebrates India's unique interpretation of love
Conceptualised by Lowe Lintas, the ad spot stars Bollywood actor Amitabh Bachchan.
Watch: Sir Martin Sorrell talks all things India... and Twitter IPO
Starting today, once a month, WPP CEO Sir Martin Sorrell will be speaking on major developments and issues in the global advertising and media space, with a preferential skew to India.
Madhuri Dixit doubles the magic of Odonil
The brand also announced Bollywood actor Madhuri Dixit as its new brand ambassador.
Bookmyshow unveils new brand identity, rolls out new TVC
The new identity represents the company's ideology of ensuring simplicity and accessibility to its customers.
Havas Media Group's Dominique Delport
Here's an exclusive interview with the Global MD of Havas Media, Dominique Delport who was in the country last week.
TBWA India wins Cigna TTK Health Insurance creative duties
The newly appointed agency will work towards building the brand in the Indian market.
Taproot ropes in Mayuresh Dubhashi as Associate Creative Director
In an effort to strengthen its creative team, Taproot India has brought in Mayuresh Dubhashi as Associate Creative Director
Why search for a good match doesn't depend on compromise
Conceptualized and created by Lowe Lintas Bangalore, the TV spot highlights the qualities one looks for in a marriage to make it work.
iContract wins digital mandate for Slice
iContract will drive the integrated digital business for Slice.
Google India to bring 50 million women online in one year
Partners with Intel, HUL & Axis Bank to create awareness about the benefits of Internet for women and empower them through digital literacy initiative
Unilever launches Project Sunlight
New initiative to motivate people to adopt more sustainable lifestyles
Karthik Srinivasan joins Social@Ogilvy as National Lead
Srinivasan, who was previously AVP, Corporate Communications at Flipkart, comes with over 14 years of experience.
Kyoorius initiates 'For Your Information' day
The format ensures that wider spectrums of audiences from across the country are able to learn, interact and really getting involved with the session in the field of their choice.
Policybazaar explains the importance of comparison before you buy insurance
The campaign focused on the importance of comparing insurance policies and premium amounts before buying a plan.
Why 'Jaanoge Tabhi Toh Maanoge' is Birla Mutual Funds' new proposition
The TV campaign is an investor education and awareness initiative that addresses significant investor barriers to mutual fund investing.
Google's India-Pak reunion ad goes viral with over 2.5 mn views
The ad has gone viral in just over two days when it was posted onto Google India's YouTube channel and has crossed some 2.5 million views on YouTube.
ICICIdirect.com launches 'Leadership at work. For You' ad film
The campaign was launched to establish the brand's message of 'unmatched convenience and expertise in investments' provided by ICICIdirect.com
Airtel highlights entertainment in tough times, promotes 56789 portal
The campaign aims to create awareness for the brand's value added services that consumers can access by dialing '56789'.
Why the new John Lewis ad reminds us of Disney
The Bear & The Hare' TVC tells a classic story of friendship at Christmas.
Isobar India ropes in Anish Varghese as group creative director
Varghese has moved in from Interactive Avenues, where he was working as the senior creative director.
ZEE unveils corporate brand film "Vasudhaiva Kutumbakam - The World is My Family"
The new film reinforces the company's vision to welcome everyone to be a part of the ZEE Family
Lowe Lintas wins creative mandate for Kerala based milk-major, MILMA
BPN (formerly known as Lintas Media Group) has been awarded media duties.
TBWA India appoints R Venkatraman as creative director
With eight years of experience in advertising, Venkatraman has worked at Grey Worldwide, Creativeland Asia and BBH India, previously.
Contract wins Sugar Free's creative mandate
Contract will start working on the account from January 2014 onwards.
Indian chess players gear up to challenge Vishwanathan Anand
Consumers can participate in the Chess Challenge on Crocin's Facebook page and stand a chance to win.
Neo@Ogilvy, Smile Group announce JV
Sanjay Ramakrishnan has been brought on board as Country Head, Neo@Ogilvy India.