Policybazaar explains the importance of comparison before you buy insurance

Online financial services portal Policybazaar.com launched a new TV campaign, focusing on the importance of comparing insurance policies and premium amounts before buying a plan.

Through this campaign, the web portal emphasizes that to get the best deal in insurance; premiums must be compared before buying the policy.

The TVC features a couple in a restaurant where the husband, as a joke, mentions to his wife that she will be rich if he dies as he has bought a life insurance policy cover worth Rs 1 crore with Rs 20,000 as premium per annum. To the husband's shock, the wife screams and tells him to compare the premiums on Policybazaar.com the next time he buys insurance as he could have saved a lot of money.

Abhishek Biswas, Marketing Head, Policybazaar.com, said, "Our campaigns are aimed at creating awareness among consumers, helping them make an informed decision. When it comes to life insurance in India, customers typically end up buying what the agent sells but we at Policybazaar.com want to change this. Through this campaign, we want to encourage youngsters to compare policies to understand what product is the best for them before making the purchase decision."

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"This campaign is a wakeup call for the youngsters who buy life insurance without comparing and aims to promote comparison as a concept in life insurance. We have moved away from our brand protagonist "maa" this time to highlight that the young population is also getting sensitized to the importance of comparing and saving," he added.