TBWA India wins Cigna TTK Health Insurance creative duties

Cigna TTK Health Insurance, a joint venture between US-based health service company Cigna Corporation and Indian conglomerate TTK Group, has appointed TBWA India as its creative agency.

Shiv Sethuraman, Chief Executive Officer, TBWA India Group, said, "This is a very significant win for TBWA India because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where disruptive thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India".

[caption id="attachment_1250455" align="alignleft" width="380"] Shiv Sethuraman, Chief Executive Officer, TBWA India Group[/caption]

Commenting on the appointment, Gaurav Rajput, Chief Marketing Officer, Cigna TTK Health Insurance, said, "We were impressed with TBWA's strategic thought and insightful creative work during the pitch. We're confident that Cigna's global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK's brand journey in India."

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[caption id="attachment_1250459" align="alignleft" width="380"] Gaurav Rajput, Chief Marketing Officer, Cigna TTK Health Insurance[/caption]