Bookmyshow unveils new brand identity, rolls out new TVC

Bookmyshow.com unveiled its new brand identity comprising a company logo and tagline. The new identity represents the company's ideology of ensuring simplicity and accessibility to its customers. The company also announced the roll out of its first ATL marketing campaign, appointing Lowe Lintas as their creative partner.

The creatives of the campaign have been conceptualized around movies and cinemas, with the advertisements centered on different genres of films such as suspense, tragedy and love triangle. The advertisements have been dubbed in five languages; namely Kannada, Bengali, Malayalam, Telugu and Tamil.

Speaking of the appointment, R Balki - Chairman and Chief Creative Officer, Lowe Lintas and Partners, said, "There can be no greater joy in advertising than creating ideas for a product you use and love. BookMyShow is one of the rare products where we can craft communication as consumers. Such a rare pleasure!"

Unveiling the company's new identity, Ashish Hemrajani, Founder and Chief Executive Officer, Bookmyshow.com, said, "Bookmyshow.com has evolved rapidly and has become synonymous with online entertainment ticketing in India. Keeping this in mind, we felt that the company identity no longer reflected what Bookmyshow as a company represents. This re-branding is our inflection point. We believe the new identity perfectly captures our current standing and future aspirations as a company. We have also introduced a refreshed tagline, which perfectly captures and communicates the three key things we do for our customers - we book their show, time and seats. Simple and clear!"

The new identity retains continuity from the older logo of an enclosed 'my' and the 'book' and 'show' on either side, with a transition from the 3D ball to a 'ticket'. This transition and the retention of the older construction suggest progressive evolution of the company's offerings. The ticket represents the simplicity of offering 'a ticket' to anything in entertainment and providing 'ease of access' for consumers to the latest that's happening in the country, be it movies, theatre, sports or events.

The new tagline 'My Show. My Time. My Seat' represents consumer choice and convenience i.e. an assured seat, for a show and time of choice. The new company identity has been designed by Lemon Designs.

The cinema campaign was rolled out on 15 November 2013. The cinema campaign will be activated in leading multiplexes and single screens across 40 cities in India. The television campaign shall be rolled out in December 2013.

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