Brands News - Page 30

Learning from the death of the Times of India Crest edition

These are the questions that should be asked - and then we'll have an answer very different from 'it didn't work'. There's a wealth of information available in stories of failure, perhaps more valuable than the stories of success.

Viral ad: How Fiat turned 12 painted women into a car

By the time you finish staring at this, you think more about the contortionists, the women. And you look at the tag line for the car, which is the Fiat 500 Abarth Cabrio. There it is, in the top right hand corner of the print ad: Made of pure muscle.

Network18 announces change of guard at CNBC-TV18

Udayan steps down as Managing Editor. To continue exclusive association with CNBC-TV18, Shereen Bhan takes charge as Managing Editor.<br /><br />