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VIP Industries appoints McCann Erickson as their creative agency

FP Staff|Dec 21, 2014, 04:22:57 IST

VIP Industries Pvt. Ltd. today announced the appointment of McCann Erickson as its creative agency for VIP brand. The company also said that it is currently scouting for a creative partner for its Skybags brand. The business has moved both its brands -VIP and Skybags from its agency, Ogilvy and Mather.

Sudip Ghose, vice president, marketing- VIP Industries, said, "We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our brand and providing the thrust to take it to the next level. "

Prasoon Joshi, executive chairman and CEO, McCann Worldgroup, said, "VIP is among India's most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship."

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VIP Industries appoints McCann Erickson as their creative agency

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