GroupM's Dialogue Factory and Dialect merge

GroupM 's Dialogue Factory and Dialect have merged together to provide end to end marketing solutions to clients.As a single unit, Dialogue Factory will be led by Dalveer Singh, who is the Head of Experiential Marketing- Asia Pacific.

CVL Srinivas, CEO, GroupM South Asia, said, "Dialogue Factory is yet another initiative of GroupM that is helping shape the market. We are seeing a lot of traction in the experiential marketing space. Dialogue Factory is our end to end offering that can provide strategic value to clients in this space. We have a creative and implementation team that will complement our existing activation strengths. In addition, Dialogue Factory will leverage all the expertise we have built up in GroupM, be it insights, analytics & measurement or digital."

Singh added, "With media & geography natural approach, we create memorable & meaningful brand experiences across the country in schools, malls and multiplexes in Mumbai to aganwadis, panchayats, melas and haats in Bhagalpur. We specialise in using new age networks and interactive technology platforms to create brand experiences which have the balance of both digital & physical eco system."

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