Satyamev Jayate ratings prove 11 am slot viable
If there is one thing that SJ has proven, it is that the 11 am slot is viable. An average over 3 TVR for a 90 minute show is certainly good going.
Satyamev Jayate has delivered a rating of 4 TVR (TAM, C&S 4+, Hindi Speaking Markets) cumulatively across all STAR network channels and 4.9 TVR for ‘all’ demographics including C&S and terrestrial homes for the inaugural episode which aired on 6 May.The show delivered a rating of 3 (CS 4+, HSM) on Star Plus alone.On the surface of it, the numbers are healthy. Unlike viewing trends on normal programs, where, after the initial sampling, some programmes zoom and the others peter out, SJ could be a little more unpredictable, given the ‘cover story’ nature of the show. If the issue being discussed resonate, that particular episode will show a spike in viewership; if the issue doesn’t strike a chord, the ratings will dip.[caption id="attachment_312007" align="alignleft" width="380" caption="Satyamev Jayate has delivered a rating of 4 TVR (TAM, C&S 4+, Hindi Speaking Markets) cumulatively across all STAR network channels. Raju Shelar/Firstpost"]
[/caption]If there is one thing that SJ has proven, it is that the 11 am slot is viable. An average over 3 TVR for a 90 minute show is certainly good going.Advertisers and media agencies should be satisfied with the viewership numbers, as they are in line with expectations. “This is not an entertaining show but an infotainment show and, therefore, its TRP ratings across 13 episodes could be limited. The show's initial episodes should have high ratings but may be difficult to sustain. The show should have high impact and talkability and clients who are on the show are aware of it," Sam Balsara, chairman and managing director, Madison World told Firstpost.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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