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Harry, Meghan latest: Sussex rebrand a BACKFIRE; will they have their titles removed | SHOCKING

Experts believe that Sussex rebrand can be a backfire and that it is an attempt to capitalise on their former royal status.

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FP Editors|Feb 16, 2024, 15:01:34 IST

According to reports, the Duchess of Sussex has defended the rebranding of her and Harry’s website as sussex.com after critics claimed the couple were cashing in on their royal links despite having quit as working royals.As per report published in the Independent, the revamped site declares itself “The Office of Prince Harry and Meghan, The Duke and Duchess of Sussex”, and it also links to their former sussexroyal.com website – even though they agreed to stop using the “Sussex Royal” title in 2020 when they stepped down.Some said the new sussex.com site and the earlier sussexroyal.com domain names were attempts to capitalise on their former royal status.Harry and Meghan hits backEven Harry and Meghan’s decision to change their children Archie and Lilibet's surnames to Sussex has also raised eyebrows among royal watchers. This has lead to fresh criticism of the Duke and Duchess and renewed calls for the duo to have their titles removed.However according to Daily Mail report, Prince Harry and Meghan hit back after criticism of Sussex.com launch and family rebrand, defiantly insisting they will not be broken. Meghan too defends new Sussex.com website as critics claim she and Harry ‘cashing in’ on royal linksAbout the siteFirstpost had earlier reported on the look of the website which is minimalistic. Harry and Meghan will use the site to share their personal and official updates, keeping people informed through the ‘News’ section. The ‘About’ page reads: ‘The Office of Prince Harry and Meghan, The Duke and Duchess of Sussex is shaping the future through business and philanthropy.Meghan’s bio is titled as The Duchess of Sussex, in the letter, the rebranding signifies their commitment to sharing more personal updates with fans. “Our lifelong advocacy for women and girls remains a constant thread in our humanitarian and business ventures,” she stated, underscoring her dedication to feminist ideals and gender equity.Prince Harry’s biography mentions about his 10-years served in the British Armed Forces and as a New York Times bestselling author of Spare, ‘a memoir of his life told with compassion, vulnerability and unflinching honesty’.(With added inputs from agencies)

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First Published:Feb 16, 2024, 14:50:34 IST
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