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Ford India is going through brand transformation, says executive director, marketing, sales & service, Anurag Mehrotra
Plans to introduce a virtual platform for the post sales experience
We recently caught up with Anurag Mehrotra, executive director marketing, sales & service at Ford Motor Company at the 2016 Auto Expo to understand the different measures that the brand is taking to change the post sales experience of its customers.
"Ford has a completely new lineup of products in India with the latest one being the new Endeavour and the Mustang. The brand sees 2016 as a ‘rocket’ year and is all set to go through a brand transformation," said Anurag.
The company...
First Published:Feb 09, 2016, 09:31:13 IST
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