2016 Jaguar XE first drive review
To compete with the Audi A4, the BMW 3 Series and the Mercedes-Benz C-Class, the XE had better be something special


Jaguar has for decades been looked upon as a very niche player and it has been hoping to change that image, to be more accessible and to find more acceptance. It's not an easy task especially when your product portfolio does not support those aspirations. Finally though, the brand with the leaping cat has an all new car that can reach out to a wider audience. It's called the XE and it's the smallest sedan it has ever manufactured to date. The XE is also on its way to India but for it to put up any sort of competition to the other cars in the segment such as the Audi A4, the BMW 3 Series and the Mercedes-Benz C-Class, it had better be something special. It will have to be priced competitively without commanding the premium that Jaguars do now. That means Jaguar India will need to manufacture the car in India to make it competitive. Jaguar will also need a larger network ...Continue Reading...

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