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How Africans Are Shopping From Amazon, Walmart Using a Hidden Global Pipeline

How Africans Are Shopping From Amazon, Walmart Using a Hidden Global Pipeline

Firstpost Africa
16 July 2026, 4:47 AM IST
Firstpost Videos Desk
SummaryFirstpost+

How Africans Are Shopping From Amazon, Walmart Using a Hidden Global Pipeline

This is an AI-generated summary and has not been vetted by the Firstpost editorial team
Global retail giants like Amazon and Walmart have no physical presence in much of Africa, leaving millions of shoppers facing major shipping roadblocks. Without formal street addresses or traditional bank cards, buying online seemed impossible—until now. A growing network of package-forwarding startups is bypassing these traditional infrastructure gaps entirely.  By providing customers with virtual shipping addresses in foreign warehouses, companies like Senegal’s Afrety consolidate packages to ship them directly to West Africa by air and sea. Local drivers then utilise GPS to navigate neighbourhoods for doorstep deliveries. To resolve the banking gap, customers use local cash at street kiosks to fund digital mobile money wallets, seamlessly paying these forwarders. From local startups to multinational logistics giants, this tech-driven bridge is proving that consumer demand will always find a way. Alyson Le Grange brings you more on this story on Firstpost Africa.
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