Premier League: Manchester United to feature Tinder on shirt sleeve in £12 million deal, claims report

Manchester United's Romelu Lukaku reacts to scoring a goal. AP[/caption]According to a report on The Daily Mail, the Silicon Valley company are interested in joining forces with United as the club's sleeve sponsor – a new commercial opportunity for Premier League clubs from the upcoming season.A total of nine clubs, including Chelsea and Manchester City, have signed sleeve deals but none for any amount near the £12 million a year that Tinder are said to be offering to Manchester United.The report added that the advertising space on the left sleeve – with the Premier League logo on the right – is being valued by the industry at 20 per cent of the main shirt sponsor. So, Tinder paying £12 million fits in easily. United also earn a staggering £50 million annually through their existing deal with automobile giants Chevrolet.The partnership with Tinder could possibly present new ways to connect with fans from around the world. Tinder also want a more mainstream image and have taken steps in football in order to achieve this. Interestingly, Tinder already have a deal with Italian club Napoli, which includes special interaction with Polish striker Arkadiusz Milik, who was reportedly given a dating profile on the app.