Swiggy, HPCL launch doorstep LPG cylinder delivery via Instamart, first for India's quick-commerce sector

Swiggy and state-run Hindustan Petroleum Corporation Ltd (HPCL) on Wednesday launched India's first quick-commerce service for doorstep delivery of cooking gas cylinders, starting with a pilot in Bengaluru.

The partnership will allow customers to order 5-kg and 10-kg LPG cylinders through Swiggy Instamart, expanding the platform's offerings beyond groceries and household essentials into cooking fuel.

The launch comes months after concerns over cooking gas availability surfaced during the Iran conflict, underscoring the need for more resilient last-mile distribution channels.

Unlike regular domestic LPG connections, customers will not need an existing HP Gas connection to purchase the cylinders. However, first-time buyers will be required to complete identity verification as part of the delivery process. The companies did not disclose pricing.

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The service will initially offer 5-kg metal cylinders and 10-kg composite cylinders, rather than the standard 14.2-kg domestic LPG cylinders used by most households. It will first be rolled out in Bengaluru before expanding to other cities.

Customers can place orders through the Swiggy Instamart app. The first order will be treated as a new cylinder purchase, while subsequent orders can be placed as refills by exchanging the empty HPCL cylinder at the time of delivery.

Deliveries will be carried out through HPCL's authorised distributor network, with trained personnel handling the last-mile delivery in line with safety and regulatory requirements.

India is the world's second-largest consumer of liquefied petroleum gas (LPG), with cooking fuel primarily supplied by three state-run oil marketing companies — Indian Oil Corporation (IOC), Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL).

For Swiggy, the tie-up further broadens the product range on Instamart, which already offers groceries, fresh produce, snacks, electronics and household essentials through its quick-commerce platform.

The move also reflects the rapid expansion of India's quick-commerce sector, where platforms are increasingly adding new product categories beyond food and groceries in an effort to drive higher order values and attract more users.

The companies said the Bengaluru pilot will be used to assess customer response before the service is extended to other cities across the country. No timeline for the wider rollout was announced.