Brands News - Page 25
Apple topples Coca Cola to become most valuable brand
Apple is the world's most valuable brand, according to report by Interbrand. The previous number one Coca Cola fell to the number three spot. The number two spot is occupied by the Google.
Modi urges advertising gurus to take 'brand India' to the world
"We have failed to present Brand India in front of the world because of some self-created problems," he told a global marketing summit here.
Brand expansion: Modi to target India Inc influencers in Mumbai
Getting news channels to give him airtime is child's play for Modi and his think-tank. Getting him to speak to diverse, focused and influential audiences is much harder work
'By introducing cheaper iPhones, Apple will lose its high end position'
Al Ries is a marketing consultant who coined the term "positioning." He talks to Vivek Kaul on whyby introducing a cheaper iPhone, Apple will lose its position at the high end.
Coca-Cola completes 20 years in second India stint
India has emerged as the 7th largest market for Coca-Cola, one of the world's best-known brands, after the soft drink re-entered the country two decades ago with an investment of over $2 billion to date and another $5 billion lined up by 2020.
IBT media buys Newsweek from IAC/Interactive Corp
IBT Media said in a statement the deal did not include the online news and commentary site The Daily Beast, which IAC had acquired along with Newsweek.
Publicis, Omnicom merge to form largest ad agency globally
The combination, which has been unanimously approved by the Boards of Directors of both companies, brings together the most extensive portfolio of agencies offering clients the industry's leading talent across disciplines and geographies.
TOI Crest shuts down: when TV can sell to niche audiences why can't print?
Circulation shrank, the cover price stayed static and the advertisers went away, first in a trickle and then in a flood.<br /><br />
Is John Abraham AirAsia brand ambassador?
John Abraham, as a Bollywood actor, born of Malayalee-Parsi parents, straddles the north and the south comfortably. His name is clearly Syrian Christian (and, therefore Malayali), skews his appeal to the south, when required.
Like the rupee, TAM is also a currency under threat
TAM Media Research the joint venture between Nielsen (India) Private Limited and Kantar Market Research, measures and analyses television viewership in India.
A billion consumers is a good start, says Google's Chief Business Officer
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, spoke to Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, about the innovations needed in the digital space, monetising and Google's philosophy.
Google's success mantra: It's all about interacting with users
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web .
Ads on TV: Why advertisers and broadcasters are fighting it out
To the broadcasters, the absence of ads, thanks to a dispute with the advertising agencies, is a body blow that is costing them, according to estimates, as much as Rs 30 crore per day.
Hyundai suicide ad is suicide for the brand
It is close to impossible to create an entertaining and amusing piece of communication twisting rape or murder or other crimes and unfortunate events.
Old fizz in a new bottle: Will Pepsi's new bottle change its fortunes?
The jury is out on the business impact of this change and whether it will significantly improve Pepsi's fortunes.
Ford Mess: Ford, JWT and WPP have overreacted
Ford's done the right thing by withdrawing a campaign which generated negative PR. They've even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned - but that should have been the end of that. Withdraw the ad, and go back to business as usual.
Senior JWT executive resigns over controversial Ford ad
The chief creative officer of the advertisement firm has resigned following the controversy over Ford advertisements depicting Silvio Berlusconi.
TRAI mandates maximum of 12 mins per clock hour on TV
The TRAI has effectively curtailed the number of ads on a channel (and ads include commercials that promote other programmes on a channel) to 12 minutes.
How JWT scam ads got Ford India in a mess
Ads such as these are popularly called 'scam' ads - ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.
The Hindu's editor opens up new paid news debate
Varadarajan's clarification on an IIPM write-up opens up a Pandora's Box and a new debate for media watchers to mull over. Is a paid for write up called a write-up or article or would it, as Varadarajan seems to believe, be called an advertisement?
NDTV-TAM imbroglio: highlights of NY Court judgment
The New York Supreme court dismissed NDTV's claim against Nielsen Holdings et al both on forum non conveniens and negligence claims.
Shah Rukh Khan gets tainted by IIPM mess
The IIPM controversy can serve as a lesson for celebrities. While they can, and should, look at endorsements as a source of income, they should also look at whether the brand they choose to endorse could damage a more valuable brand - their own.
Beyond TRPs: Decoding the 'success' of Satyamev
Media professionals seem to be happy with the TRP deliveries - and happier with the non-TRP deliveries.
Mallya's Kingfisher is a 'dead bird squawking'
There's no shame in admitting to business failure. But by clining on to a failed dream, Vijay Mallya risking contagion across his business empire.
Mallya, Kingfisher, and the limits of 'vanity business'
If taxpayers are going to subsidise Mallya's flamboyant lifestyle through a 'backdoor bailout', it's only fair he gives us a shot at the good times he savours.
Indian youth drink, snack and talk, says Brand Equity
If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.