Brands News - Page 26
Endgame Kingfisher: Mallya and his grounded mega-dream
Why Vijay Mallya may choose to go down flamboyantly, rather than scale down his mega-dream.
Advertisers: Test of Hindi as a foreign langauge
It's time advertisers brush up their foreign languages. Or else the communication reaches a consumer but is wasted, as he or she doesn't understand what is being said. That's careless.
Sorrell on growth, India, consumer sentiment and talent
WPP chairman Martin Sorrell sees a good future for India, with Indian professionals in demand as Indian brands go global - and as the balance of power in advertising shifts to India, China, Brazil.
Benetton does it again: shocking their way to the bank
Benetton withdrew an advertisement using an image of Pope Benedict kissing an Imam on the mouth after the Vatican protested on Wednesday at the Italian clothing firm's latest shock campaign.
Mumbai newspaper wars: the battle for the fittest
The Hindustan Times has the Times of India rattled as far as the Mumbai editions are concerned.
How paint brands make you care about the paint on your walls
That's what Asian Paints sets out to do with two new commercials currently on air. An entertaining depiction of how a consumer becomes an 'expert', thanks to a guide to painting that he got from Asian Paints.
It's a car-nival out there: These beauties are waiting for you
The festive season is inching close. Can car makers be far behind? Big names like Tata Motors, Audi, Hyundai and Maruti Suzuki, among others, are driving in with their red-hot models and lining up hefty discounts to get you in. So, go ahead, your dream car is much closer than you think.
Gujarat HC refuses to quash adulteration case against Pepsico
The Gujarat High Court has refused to set aside a case filed against the Pepsico Holdings India Private Ltd for selling adulterated product.
Delhi rape: Uber effectively proves its branding is a lie
The Delhi incident will do considerable damage to brand Uber with all their women consumers, and unless the brand immediately demonstrates action.
Betting on Tiger Woods: Hero Moto's pick of new brand amabassador makes no sense
Why would Hero MotoCorp, the world's largest manufacturer of two-wheelers invest Rs 250 crore to sign on Tiger Woods as a brand ambassador?
Hero splurges Rs 250 cr for Tiger Woods: Can he swing it for the company globally?
Hero has signed a Rs 250 crore endorsement deal with golfer Tiger Woods that it hopes will help it become a global brand.
Dear Airtel, here's what you can learn from Google about customer service
Technology helps build connections among disparate systems to enable and surprise us. So why are more companies not using it to improve customer service?
Provoking the Parsi to procreate: Why I am rooting for Sam Balsara's ad campaign
I do hope the campaign works. Like many Indians who count Parsis amongst their friends, I enjoy the sweetness that they added to the Indian milk.
Cutest Christmas ad this year? You just have to watch Monty the Penguin
As Christmas nears, expect ads to get cuter and cuddlier as brands attempt to capitalise on the festive spirit. <br />
Honda gets buzz going about its new Civic with this fantastic new ad
Honda is trying to break away from the mould of being just another family car with its new Honda Civic Type R video titled 'The Other Side'.
Free phone to aggrieved Snapdeal customer: Unilever proves it can dance
After HUL sent the free phone, thousands of consumers across the country think better of HUL and HUL products; Vim gets a fillip; HUL gets immeasurable returns in earned media (including this piece). All because someone at HUL forgot that elephants could not dance.
Brand wars: SRK, Ranbir worth more than $100 mn but Virat Kohli kicks Salman's ass
Bollywood's King Khan Shah Rukh may still be the biggest celebrity in India but did you know that cricketers MS Dhoni and Virat Kohli are worth more than the other two Bollywood favourites- Salmaan and Aamir?<br />
What India's advertising industry should learn from Seinfeld's speech on ads
A less popular form of advertising -comparative -- can nail lies but unfortunately is not widely practised in India.
I love advertising because I love lying: Jerry Seinfeld shreds the ad world to pieces
"I love advertising because I love lying," comedian Jerry Seinfeld told a bunch of advertising professionals at the industry's annual awards show on October 1.<br />
As Jeff Bezos arrives in India, Flipkart should worry about its customers, not Amazon
Flipkart has put up big hoardings just as Jeff Bezos of Amazon is visiting India. If this is about talking to Flipkart's own customers, fine. If it is to drown out the buzz around Amazon during Bezos' visit, it is pointless.
Two agency formula: How Flipkart won with their choice of communication partner
Yesterday, it was official. Flipkart has awarded their creative account to Lowe Lintas, the incumbent agency being Happy Creative Services.
HT and ToI's number wars: Why don't marketers care about their Rs.15,000 crore?
Why are marketers, who fund the publications, putting up with readership and circulation data which is dated and unreliable?
How to get the PM to mention your brand: 3 marketing lessons from Modi's Fevicol moment
Once you get the message and communication right stick with it and keep giving the agency more and more work to keep them inspired.