Brands News - Page 24
How Times of India Film Awards influences British Columbia elections
If TOIFA helps British Columbia winner Christy Clark get re-elected, perhaps the UPA should consider signing on the next edition of TOIFA, ahead of the Lok Sabha elections.
ODI retirement could affect Brand Sachin
While the number of brands Sachin Tendulkar endorses is not expected to change much in the wake of his retirement announcement, his fees might slide by as much as 50% in the coming years, according to reports
Will gamification solve your consumer loyalty issues?
Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.
Dear SRK: A survival guide for Bengal's new brand ambassador
Bengalis are scratching their heads about why Shah Rukh Khan has become their state's brand ambassador. But spare a thought for poor SRK. What did he do to deserve being saddled with Paschimbanga?
The Hindu finds an ad crass - but who defines 'crass'?
If crassness becomes a ground for refusing to accept an ad, a large percentage of ads that we see currently would never have made it.
Not tonight, darling, I've got 3G
Power cuts causing baby boom because couples have nothing to do but romp around. Sirji has the solution: switch to 3 G and reduce the population.
Are you being served? Down the black hole of India's customer service
The customer is always right. Except in India. We are a helpful people except when we are being paid to do it. Why is customer service so pathetic in India? Where's the morcha against it?
Ad-spotting: The five worst brand placements in Hindi films
Is it a film or a three-hour ad reel? Zindagi Na Milegi Dobara is just the latest offender to use movies as an excuse for shameless product placement.
Selling happiness: Why Warren Buffett will never sell Coke shares
Warren Buffett likes 'wonderful brands'.
The new guidelines for TV ratings are whimsical, slipshod and hasty
India needs a world class Television Audience Measurement system. The Policy Guidelines for Television Rating Agencies in India is a ham-handed document that won't help in the slightest.
Why TV channels will face audience measurement crisis soon
The current television audience measurement in India is conducted by WPP owned TAM India. The guidelines issued yesterday willy-nilly disqualify TAM India from conducting television audience measurement business in India.
Coca Cola talks in Hindi to all Indians--but why?
So why on earth is this ad appearing in the Chennai edition of The Times of India?
Delhi High Court bars IIPM from advertising without Court OK
The High Court order essentially prevents IIPM from releasing any advertising in any medium without the approval of the court to prevent students from being misled by what the UCG called 'dubious advertisements' to 'attract students deceptively'.
Cadbury ropes in Ranbir Kapoor as brand ambassador for Oreo
Cadbury India, a part of Mondelez International, today said it has roped in Bollywood actor Ranbir Kapoor and Tamil actor Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country.
Suhel Seth to Kiran Bedi: Celebrities must check brands they endorse
It's not just Seth. Kiran Bedi, Priti Paul and Ritu Beri should all publicly announce that they have returned the doctorates.
Mahindra diversifies into branded fresh fruit biz with Saboro
The company, which has invested Rs 20 crore for this venture so far, will offer a wide range of fresh produces like apples, grapes, bananas and other imported fruits.
Sponsored post: Naveen Anand to take Amway towards a nutritious growth
Naveen Anand, the Senior Vice President of Marketing in Amway India will take up the position of Global Marketing Director of Core Nutrition in the company from 1 December, 2013.
One blog post gets Air France to crash on social media
An Air France passenger, Jay Harish Shah, has an unforgettable experience with Air France. Unfortunately, it's not unforgettably good; it's unforgettably bad.<br /><br />
Leadership changes at Leo Burnett: Saurabh Varma is new India CEO
Saurabh Varma appointed CEO for Leo Burnett Group India while Arvind Sharma to step down from the agency to pursue other interests outside of the industry.
No Khan or Kapoor: Hugh Jackman is the face of Micromax
India's leading mobile phone company Micromax has appointed Hollywood superstar Hugh Jackman as its brand ambassador.
Sprite dethrones Thums Up as India's largest soft drink brand
According to the latest Nielsen numbers, while Thums Up's share for August was 15.3 percent, that of Sprite was 15.6 percent.