Tata Motors announces new sub-brand 'Tamo' to focus on future mobility solutions

Tata Motors today announced its new passenger vehicle strategy and introduced a new sub-brand called Tamo. According to the company, it will act as an incubating center of innovation towards new technologies, business models and partnerships to define future mobility solutions.Tamo (which sounds like short for Tata motors) will be a seperate vertical which will have a low volume, low investment model to provide fast tracked technologies and concepts.Guenter Butschek, MD and CEO, Tata Motors said, "Our game plan addresses six themes - topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organisational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of Tamo will help us to co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market."Tata motors is also aiming to be one of the top three passenger vehicles by 2019 in India. It will be taking an outside-in approach, the company has reviewed its existing PV product portfolio and formulated a new PV strategy based on its evaluation of different customer segments and global progressions in terms of design, technology and innovation.The company will be announcing a new hybrid sports car at the upcoming Geneva Motor Show on the 7 March 2017.