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Royal Enfield: the fuel that powers its motor

Royal Enfield never sold a motorcycle, it sold an idea, it sowed a dream and it nurtured a relationship

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Overdrive|Jul 29, 2016, 12:36:27 IST

Back in 1996, I purchased a Royal Enfield Bullet, a shiny red and chrome Standard Deluxe. It was my first motorcycle ever; I’ve never owned anything ever since I sold it five years later to a doctor. I loved that motorcycle, then. I know better now. I still see it sometimes, running around in my colony, having passed through several hands.

It holds no more joy for me, but I am still amazed to see that almost two decades later, there are others who find joy in her. And that to me is phenomenal; there is no other product in all of India...

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First Published:Jul 29, 2016, 12:36:27 IST
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