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Lowering of price
Is not beneficial in every case. It can also put-off the customer
A few months back Maruti launched the Vitara Brezza. And as one has come to expect from India’s biggest car manufacturer, Maruti priced it very attractively and well below the competition. Ford was forced to respond by lowering the price of the EcoSport. Some other manufacturers also lowered the price of their vehicles.
There are also...
First Published:Jun 14, 2016, 14:50:43 IST
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