Exclusive Scoop: Tata Motors’ performance sports sub-brand to be called TaMo

Tata Motors has been teasing what could be its next big move for the global market. Since details are scarce, we have been busy speaking to our sources in the know and here’s what we have gathered so far.

Tata Motors will spawn a performance sub-brand which is likely to be called Tamo (or TaMo - short for Tata Motors and also its stock exchange symbol). Tamo is, as we expect, conceived on the same lines as the ’N’ wing at Hyundai or the Mugen division at Honda. A glimpse of the first Tamo product is expected to be showcased tomorrow,...