BMW India cut prices thanks to increased localisation

The 7 Series now retails at an ex-showroom price of Rs 92.5 lakh while prices for the X5 start at Rs 65.9 lakh

Overdrive|Jul 09, 2015, 19:23:13 IST

BMW India is already strongly dedicated to the Make in India initiative by increasing the level of localisation at its Chennai Plant by up to 50 per cent. They have also announced brand new prices for their range of locally produced cars.

BMW has started sourcing major components from local suppliers - for instance, engines and transmissions from Force Motors, axles from ZF Hero Chassis and exhaust systems from Tenneco Automotive India.

Philipp von Sahr, president of the BMW Group India said, “The future belongs to India. If you want to benefit from the dynamics of the Indian market, you need to act today. Following our approach ‘Production follows the market’, we have accelerated our localisation programme in India. We have created a win-win situation for our customers with a wide range of exclusively authentic luxury products and now equally attractive value proposition with ‘Make in India’.”

Eight models of the BMW fleet have started production in India since the Chennai plant was opened in 2007 " the BMW 1 Series, 3 Series, 3 Series Gran Turismo, 5 Series, 7 Series and the BMW X1, X3 and X5.

Below are the new ex-showroom prices for New Delhi and Maharashtra "

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BMW India cut prices thanks to increased localisation

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