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Automotive awards are not what they used to be

Winners are not always picked purely on merit

Overdrive|May 03, 2015, 19:14:26 IST

Automotive awards in India have gone through a metamorphosis and become a very big thing for all automobile manufacturers. A decade back an auto award given by the automotive media was welcomed by a manufacturer as recognition of its products. Now auto awards are not just an acknowledgement of its vehicles, but also important and essential marketing tools to sell its products. But now many manufacturers actively campaign for awards with some getting desperate to win them. In fact there are also manufacturers who demand awards. This clearly shows how vital winning auto awards has become for manufacturers in India.

As the year draws to a close, auto journalists start getting calls from manufacturer’s asking “When will the judging begin for your awards? What cars or bikes do you need us to send?” As the date of the jury rounds approaches, some ...Continue Reading...

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Automotive awards are not what they used to be

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Tesla's Cybercab to feature built-in Starlink antenna, bringing satellite internet to robotaxis

US rejects Tesla bid to avoid recall of nearly 20,000 vehicles over headlight issue

IIT Kanpur study finds no evidence E20 petrol damages engines, says mileage impact is minimal

As Nissan expands its line-up from one model to four, the carmaker is betting on affordable SUVs, exports and ICE volumes before making its EV play

Volkswagen layoffs could hit 1 lakh as CEO warns of deeper cost overhaul