Xolo to focus on Hive OS; commits investment of Rs. 100 crore: Report

Lava International, owners of the Xolo sub-brand will invest Rs 100 crore over the next 18 months to develop its Hive OS. The 'OS' is more a customisation of Android, for its Xolo line of smartphones.In a statement to the Economic Times, Vishal Sehgal, co-founder and director of Lava International said, "We have so far investment Rs 100 crore and will invest Rs 100 crore towards the development of our Hive OS and the software ecosystem with a focus on improved customer experience."On Friday, Lava launched the first smartphone under its online sub brand ‘Black’ called the Xolo Black. The device is priced at Rs 12,999 and will go on sale on Flipkart on Monday, July 13. However, existing Xolo customers can get the smartphone a day early between 4PM on Sunday, but will need to register. Earlier, Xolo also launched its new sub-Rs 5,000 smartphone dubbed Era at Rs 4,444. The new Xolo smartphone is available exclusively on Snapdeal, and the registrations began on July 9.