Wipro unveils a new brand identity to win over clients

Global software major Wipro on Tuesday unveiled a new brand identity with a new logo to win over clients. "Our brand identity is a visual expression of what we do and mean for our clients. It is energised by our values, which are our core and beacon, the bedrock of our culture. Our values connect and resonate with the new identity," said Wipro Chairman Azim Premji in a statement.The new logo, having dots in four circles, represents the way company connects with its clients in terms of technology and domain expertise, applying insights across industries and delivering end-to-end services. "The elements in the logo represent ideas, insights, technologies, industries and geographies. The expanding pattern symbolises the company, while the four circles represent our values, employees, clients and partners," said a company statement.The new identity marks Wipro's emergence as a trusted digital transformation partner to clients, delivering at global scale with local capabilities and leveraging automation, robotics, cloud, analytics and cognitive technologies, the IT major said. "The new identity marks our journey of transformation in the digital world. Our brand refresh signals closer engagement with clients, greater innovation and an impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees," said Wipro Chief Executive Abidali Z. Neemuchwala.The new identity also reflects the company's twin attributes cited by its clients -- the perspective it brings across multiple industries, technologies and geographies and its ability to deliver innovation in ways most relevant for clients. "The new brand signifies a higher level of engagement and brand permission that helps clients leverage our expertiseAto address their business requirements and drive opportunities in this digital era," the company said.