Uber redesigns logo using company name instead of a graphic, changes coming to app

Uber has adopted a wordmark version against the logo that it redesigned two years ago.

Tech2 News Staff|Sep 14, 2018, 10:17:42 IST

Uber had redesigned its logo back in 2016, replacing the U with a graphical image. The Uber logo got rid of the serif font and the app to looked much more organised and intuitive. Cut to 2018, Uber has quietly redesigned its logo once again.[caption id="attachment_5182081" align="alignnone" width="1024"]

New Uber logo.[/caption]This time around, Uber has done away with the logo entirely in favor of a new wordmark version that simply uses the company’s name. Along with that, Uber has also redesigned its mobile app. And as AdWeek points out, the company has also changed its mission statement from, “Make transportation as reliable as running water, everywhere, for everyone” to “We ignite opportunity by setting the world in motion.”

via GIPHYReportedly, Uber decided to drop the previous logo because consumers weren’t regularly connecting it with the company, for some reason.“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognisable, and is scalable across the 660 plus cities we serve,” a spokesperson for Uber said in a statement.You will start seeing the new logo on Uber and Uber Eats starting today, most users have already received the redesign. At the moment, you will only get a notification of the new logo. Inside the app is pretty much the same as the older one. Uber says it will be rolling out some more changes to its design language over the next few months.

Why AI notetakers are raising serious privacy and security concerns

AI notetakers promise effortless meeting summaries, but experts warn they could expose confidential conversations, corporate secrets and personal voiceprints. As businesses increasingly adopt AI-powered meeting assistants, questions over data storage, privacy, consent and legal risks are becoming impossible to ignore

5 min read

China's low-cost AI models are changing the global AI race. Here's why Silicon Valley is worried

As Chinese firms continue to improve performance while keeping prices low, the AI race is no longer just about building the smartest model—it is increasingly becoming a battle over who can deliver the best value

2 min read

China's Kimi K3 challenges US AI leaders with frontier-level performance at lower cost

Chinese artificial intelligence startup Moonshot AI has unveiled its latest open-weight AI model, Kimi K3, with early results suggesting it could compete with some of the world's most advanced AI systems developed by leading US companies

2 min read

How did Instagram run ads promoting child abuse in India?

India has issued a notice to Meta after an investigation alleged that Instagram displayed paid advertisements promoting child sexual abuse material. MeitY ordered Meta to remove such Instagram ads and explain within seven days how they were approved

8 min read

Why has India halted WhatsApp’s username feature before launch?

India has halted WhatsApp’s planned username feature, citing concerns about cybercrime, impersonation, and law enforcement challenges. As Meta races to address security concerns, here’s why MeitY has paused the rollout, what the feature does, and how it could influence privacy and online safety in India

3 min read

Up Next