RCA Launches Gem Line of MP3 Players

Designed for the value-conscious consumer seeking the latest features and attractive styling, RCA Audio/Video today introduced the new RCA Gem Line of digital media players. According to RCA, this series incorporates many features typically found in more expensive MP3 players, including video and photo playback, expandable memory slots, portable data storage, and rugged designs ideal for intense workouts at the gym.

Named after gemstones, the new Gem Line includes the RCA Opal (a stylish music and video player), the compact RCA Pearl (a combination USB thumb drive and music player), the RCA Jet (rugged and splash-proof for the gym), and the RCA Jet Stream (with wireless headphones incorporating stereo wireless technology).

Since its launch eight years ago, the portable music player has become a must-have gadget," said Dan Collishaw, Chief Operating Officer of RCA Audio/Video. "In a highly competitive environment, we at RCA are focused on developing unique options to differentiate us from other mp3 devices. With sales of portable music players expected to stay strong throughout the rest of the decade, we know that there will be a growing market for targeted and affordable products and the new RCA Gem Line fits that bill perfectly."

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