Philips Launches GoGear Range of MP3 Players

Philips Electronics India Ltd, has announced the launch of its new range of 'GoGear' digital audio/video MP3 players for the Indian market.

Representatives of Philips say the digital audio/video MP3 GoGear range is designed to be user friendly to cater to personalized needs of the consumers. Philips GoGear range offers MP3 and WMA playback, voice recordings, more music with Digital FM Radio with 10 station presets, 1.8" colour screen for navigation and photo viewing, video support for files up to QQVGA (160x128 pixels) resolution and Philips Video Converter software to convert your video files and a battery life of 10 hours.

Available in four models at select multi-brand consumer electronics outlets, mobile phones counters and ARENAs- network of exclusive Philips brand shops, Philips GoGear range is priced between 2999 to 6999 SA1355 (1 GB MP3) for Rs 2999, SA3115 (1 GB MP4, MP3) for Rs. 3,999, SA3125 (2 GB MP4, MP3) Rs 4999 and SA 6025 (2GB video) for Rs. 6,999.

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Gunjan Srivastava, Director, Entertainment solutions, Consumer Electronics, Philips Electronics India said "Philips is committed to using innovation to bring convenience to its customers for an enriched user experience. The GoGear range that provides customers with an ‘ultimate control’ over playback and browsing is testimony to this philosophy. We are confident that this mix of cutting edge technology at an attractive price proposition will change the dynamics of the Portable Media Player market in India."

The Philips GoGear digital audio/video MP3 range aims to throw open the market to the burgeoning middle class youngsters of India.