Nimbuzz opens up its messenger API

Nimbuzz, the instant messaging  application, today announced the opening up of its Messenger API with the launch of Chat Buddy Developer Program (CBDP). This initiative is expected to help brands, publishers and independent developers get access to the 90 million Nimbuzz users from across 200+ countries. The CBDP allows developers to build chat buddies across various verticals such as Cricket, astrology, shopping, games, news, besides utilities such as ticketing, movie reviews, classifieds, etc. Nimbuzz has launched a separate section,  http://developers.nimbuzz.com to help handhold the developers, trying to gain the first mover advantage on one of the biggest mobile platforms.

The Astrology and Cricket bots available on Nimbuzz

Nimbuzz has also collaborated with the following brands and publishers to increase their catalogue of Chat Buddies in nWorld, the Nimbuzz App store:

IBNLive for news update

Besides these, Nimbuzz expects to add another 25 chat buddies developed by preferred partners in the next one month. NWorld also hosts Social Games, Virtual Gifts, and Avatars. Jamshed V Rajan, Chief Product Officer, Nimbuzz said, "Nimbuzz Chat Buddy Developer Program has been created with the objective of building a developer community which can benefit from the ever growing Nimbuzz user base. We look forward to some exciting chat buddies in our eco system, driven by passionate developers, brands and publishers. With a daily average session time of more than 55 minutes per user, Nimbuzz is an appropriate vehicle for a developer ecosystem to flourish within a mobile application."

Nimbuzz says that brands benefit by having access to 90 million Nimbuzzers worldwide as well as have a higher penetration to the target users who spend at least 55 minutes on an average every day. What Nimbuzz promises is that it will handhold developers through the development process, maximise the return on investments, share feedback through statistics showing the performance of each Chat Buddy and provide support to improve the performance of your Chat Buddy.