US-Iran war CJP protest in Delhi US-Saudi nuclear deal Wildfires in Europe El Nino

Microsoft's new iPad trade-in offer pays you at least $200 to buy a Surface

Microsoft has now come up with a trade-in offer where it will buy your old iPad and offer a gift voucher for its Surface tablets in return..

Anujeet Majumdar|Sep 13, 2013, 18:09:16 IST

Microsoft has now added a new chapter to its one-up-man-show with Apple. The company is now promoting its lineup of Windows 8 Surface tablets by offering to buy old iPads off users. The Surface maker has now launched a promotion in the US that will give iPad 2, iPad 3 and iPad 4 owners the option of exchanging their tablets for at least a $200 gift card.

The promotion states that iPads must be “gently used” and the offer is available only in Microsoft Stores in the US and Canada and not on the online store. That unfortunately also excludes buyers in India.

This is not the first time Microsoft has gone for Apple’s throat, though. The company recently pushed out an ad for the Windows 8 where it used Siri’s voice to take a dig at the iPad. And an earlier chapter saw the software giant launching a comparison website between its range of Windows 8 tablets and Apple's slates. Enter the all new iPad killer (?)

Microsoft now wants to buy your old iPad and give you a $200 gift voucher in return

All evidence points Microsoft desperately needing a boost in its Surface user base. The company was recently forced to cut its Surface RT price by 30 percent due to slow sales and also took a $900 million charge for unsold Surface inventory. Soon after, the price of the Surface Pro tablet was also slashed by $100. This has not dampened the company’s spirit, though. Microsoft has now announced a new event being held on September 23 where it is expected to launch the Surface 2 and the Surface Pro 2. Both devices are expected to improve upon the specs of the predecessors.

Why AI notetakers are raising serious privacy and security concerns

AI notetakers promise effortless meeting summaries, but experts warn they could expose confidential conversations, corporate secrets and personal voiceprints. As businesses increasingly adopt AI-powered meeting assistants, questions over data storage, privacy, consent and legal risks are becoming impossible to ignore

5 min read

China's low-cost AI models are changing the global AI race. Here's why Silicon Valley is worried

As Chinese firms continue to improve performance while keeping prices low, the AI race is no longer just about building the smartest model—it is increasingly becoming a battle over who can deliver the best value

2 min read

China's Kimi K3 challenges US AI leaders with frontier-level performance at lower cost

Chinese artificial intelligence startup Moonshot AI has unveiled its latest open-weight AI model, Kimi K3, with early results suggesting it could compete with some of the world's most advanced AI systems developed by leading US companies

2 min read

How did Instagram run ads promoting child abuse in India?

India has issued a notice to Meta after an investigation alleged that Instagram displayed paid advertisements promoting child sexual abuse material. MeitY ordered Meta to remove such Instagram ads and explain within seven days how they were approved

8 min read

Why has India halted WhatsApp’s username feature before launch?

India has halted WhatsApp’s planned username feature, citing concerns about cybercrime, impersonation, and law enforcement challenges. As Meta races to address security concerns, here’s why MeitY has paused the rollout, what the feature does, and how it could influence privacy and online safety in India

3 min read

Up Next

Microsoft&#039;s new iPad trade-in offer pays you at least $200 to buy a Surface

Tags