Lava Iris Atom 3 launched at Rs 4,899 in India; features 5-inch display, Android 5.1 Lollipop

Lava has introduced a new smartphone in the market dubbed Iris Atom 3 at a price of Rs 4,899. The device is listed on the company website, but no information regarding availability has been revealed. The device will be available in black and white color variants.In terms of specifications, the device features a 5-inch FWVGA display with a 480 x 854 pixel resolution. It is powered by a 1.3GHz quad-core processor paired with 512MB RAM. It packs in an internal storage of 8GB which can be further expanded up to 32GB via microSD card.The Lava Iris Atom 3 runs on Android 5.1 Lollipop out-of-the-box and comes equipped with a 5MP rear camera with LED flash and includes a 2MP front-facing camera. Connectivity options include GPRS/ EDGE, GPS, Wi-Fi, Bluetooth, microUSB, and 3G. A 2000mAh battery completes the package.Lava will also invest about Rs 200 crores over 18 months on strengthening its design and testing operations in the country as it aims to make India a major export hub for its handsets in the next few years.Currently, the company has a team of about 250 people here working on these areas and a larger team of around 550 in China. “We are making India a major manufacturing hub and in process, we are expanding design, testing and R&D teams also. We will invest about Rs. 200 crores in the next one-one and half years,” Lava International CMD Hari Om Rai told PTI. He added the company will more than double the head-count in these areas. “We will bring the entire manufacturing ecosystem to India. Our plan is to expand exporting to other countries next year and hopefully, by 2019, we will export to China itself,” he said.