HMD Global signs partnership to bring back Zeiss optics to Nokia phones

HMD Global, the home of Nokia phones, and optical giant Zeiss on Thursday signed a partnership that will see the ZEISS brand come back to Nokia smartphones, offering superior camera quality. The partnership aims to see the companies develop standard-defining imaging capabilities for smartphone camera enthusiasts. "Our fans want more than a great smartphone camera; they want a complete imaging experience that doesn't just set the standard but redefines it. Together with ZEISS we're delivering it," said Arto Nummela, CEO, HMD Global, in a statement.The relationship between ZEISS and Nokia phones began more than a decade ago which drove technology innovations such as the world's first multi-megapixel mobile phone. "Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging," added Matthias Metz, Member of the Executive Board of ZEISS Group.According to a CNET report, this is not the first time Nokia and ZEISS have teamed up. They also worked together on Nokia N series, which preceded the more recent Lumia line. The last devices to have ZEISS Lens were Nokia 808 PureView and Lumia 1020. "For now HMD is concentrating on selling the Nokia 3, 5 and 6 (and of course the 3310)," the report added.