Google celebrates World Photography Day in Mumbai

Google celebrated the World Photography Day today with professional photographers and photography enthusiasts from around the world at an event in Mumbai. At the event, photographers were seen debating and exchanging their ideas on the evolution of photography, right to the present day.

The keynote session at the event was delivered by Padamshree Award winner Raghu Rai, who later showcased his photographs and shared his experiences on the development in the photography space. Elaborating upon his experiences as a photographer, Rai, said: “The photography world has seen a paradigm shift in the past couple of decades: it has moved away from the isolated dark rooms to highly interactive social platforms. With advanced technology tools at their disposal, photographers today are pushing the boundaries of creativity, and giving birth to new forms of art which were unthinkable just a decade ago.”

Raghu Rai at the event!

The search giant also collaborated with leading Indian photographers including Pradeep Sanyal, Sumit Sen, Prashant Panjiar to encourage photographers to embrace technology for content creation and network with like-minded photographers from across the globe.

Sandeep Menon, Google India’s Director of Marketing, said: “The advent of technology has brought easy-to-use, advanced photography tools within reach of all photography enthusiasts. With its large and active community of photographers, Google+ aims to provide a platform for experts and amateurs from around the world to showcase their work, seek feedback from, and engage with other photographers. Recognizing the evolving needs of photographers, Google is focused on providing useful photo-editing tools and services to help people share the special moments that matter.”

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Another highlighted aspect of the event was the special exhibition of the work of participating photographers.