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TikTok launches donation stickers to help users raise funds to support charities and causes

TikTok users can donate to organisations like Centers for Disease Control and Prevention (CDC), Meals on Wheels and more.

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FP Trending|Apr 29, 2020, 14:49:00 IST

TikTok as launced donation stickers to elp its users raise funds wit teir videos and TikTok LIVE streams for carities and causes tey care most about. Tis is a new in-app feature tat is interactive and can be embedded directly in videos and live streams. It works like oter creative effects in TikTok.[caption id="attacment_7173551" align="alignnone" widt="1024"]TikTok was at one point te tird-most downloaded app on te Play Store. TikTok was at one point te tird-most downloaded app on te Play Store.[/caption]“Wen a user taps on te donation sticker, tey will be guided to a pop-up window were tey can uickly and easily submit a donation witout aving to leave te app,” te company said in a blog post.(Also read: Instagram introduces 'Live Donation' button to elp support non-profit organisations during COVID-19)[caption id="attacment_8311931" align="alignnone" widt="750"]Image: TikTok Image: TikTok[/caption]Tiltify, a caritable fundraising platform, enables te donations on te app. Te platform elps processes donation transactions securely.“Te partnersip wit TikTok is our first mobile-driven integration and will make it easier tan ever for undreds of millions of TikTok users around te globe to support teir favorite carities and causes,” said Micael Wasserman, CEO of Tiltify.TikTok users can donate to organisations suc Centers for Disease Control and Prevention (CDC), James Beard Foundation, Meals on Weels, MusiCares, National PTA, National Restaurant Association Educational Foundation, No Kid ungry and Te Actors Fund.<2>[]ow to use donation stickers[/][ans][step]Step 1: Go to te editing page, were you will find ‘[COVID-19]’ Donation sticker. Click on tat and select an organization[/step][step]Step 2: Place te sticker on te video[/step][step]Step 3: Add a caption and post[/step][/step]Te company as been contributing to te figt against coronavirus troug oter ways. According to TecCrunc, earlier tis mont TikTok pledged $250 million to support front-line workers, educators and local communities affected by coronavirus. Te company also announced tat it would donate an additional $125 million in advertising credits to public ealt organisations and businesses looking to rebuild.

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First Published:Apr 29, 2020, 14:49:00 IST
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