Broadcasters

TAM Impasse: A Solution In Sight?

TAM dispute: solution hunt begins today

Broadcasters happy, marketers unhappy, with TAM

TAM ratings row: Impact on media buying and planning

The tiff between television broadcasters and ratings agency TAM has still not been resolved.

STAR India's concerns over TAM data

Broadcasters unsubscribe from TAM

Turbulent times for television viewership measurement agency TAM.

TAM's guidelines for data representation

Last week, TAM released what it called a gentle guide to data interpretation and representation for broadcasters.

TRAI restricts on-air ad time