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Amazon employees allege disciplinary threats over support for data centre curbs
Tech •Three Amazon software engineers have accused the company of retaliating against them after they spoke in favour of regulating data centres before the Seattle City Council. As first reported by The Verge, the workers have asked Seattle’s civil rights office to investigate what they describe as unlawful discrimination.

Amazon faces possible FTC lawsuit over advertising practices: Report
Tech •Amazon's booming advertising arm is facing renewed regulatory heat in the US, with reports suggesting the Federal Trade Commission could sue the company over how it handled ad pricing and disclosures. The probe adds to a growing list of legal challenges confronting the e-commerce giant.

Who is 'Vik' Bajaj, Indian-origin cofounder of Jeff Bezos-backed AI startup Project Prometheus?
Fp Explainers •Vikram ‘Vik’ Bajaj is the co-CEO and co-founder of the Jeff Bezos-backed AI startup Project Prometheus, which has raised $12 billion (Rs 1.14 lakh crore). Bajaj previously worked at Google with co-founder Sergey Brin, another tech titan

Walmart, Uber, Amazon: Rising AI costs are forcing companies to put limits on employee usage
Tech •After spending months encouraging workers to embrace artificial intelligence, some of the world's biggest companies are beginning to hit the brakes. Walmart, Uber, Amazon and Microsoft are all taking steps to curb AI usage as soaring infrastructure costs, token bills and questionable usage patterns start adding up.

Amazon no longer tracks employees’ AI activity following tokenmaxxing concerns
Unnati Gusain •Amazon has discontinued an internal AI leaderboard after employees allegedly inflated their activity to climb rankings, a practice internally dubbed “tokenmaxxing”. The move reflects growing tensions inside tech companies as aggressive AI adoption targets collide with rising infrastructure costs, employee performance pressures and concerns over wasteful usage of AI systems.

From Amazon to the Washington Post: Inside Jeff Bezos' 'cut fast' strategy
Fp Business Desk •Bezos defended Washington Post layoffs by invoking a management philosophy that shaped Amazon for decades: cut what is not working, protect the core, and let customer value determine survival.

After cutting 30,000 roles, Amazon announces another round of layoffs
Tech •Amazon has announced another round of layoffs after cutting nearly 30,000 jobs over the past six months. The latest reductions affect its Selling Partner Services division as the company continues restructuring under CEO Andy Jassy, while simultaneously ramping up massive investments in artificial intelligence infrastructure, automation tools and long-term AI-driven growth initiatives.

Amazon rolls out new Alexa shopping assistant as a personal buying adviser, replacing Rufus AI
Tech •Amazon is rolling out a new AI-powered Alexa shopping experience across its app and website in the US, giving users personalised product advice, price tracking, comparison tools and shopping recommendations. The upgraded assistant combines Alexa+ intelligence with Rufus, Amazon’s earlier shopping AI, to make browsing and buying far more conversational.

Amazon employees reportedly pretending to be more AI-dependent than they really are
Tech •Employees at Amazon are reportedly using internal AI tools to automate unnecessary tasks and inflate chatbot usage statistics as pressure mounts across Silicon Valley to adopt generative AI. The trend reflects a growing workplace culture where appearing AI-native may increasingly matter as much as actual productivity or technical performance.

Amazon opens Its supply chain network to all businesses with new end-to-end logistics service
Fp Staff •Amazon has launched Supply Chain Services, opening its global logistics network to businesses of all sizes and directly competing with established shipping giants



