Hrithik Roshan comes on board as brand ambassador for Prime Volleyball League

Volleyball is set to sprinkle the flavour of Hindi cinema with superstar Hrithik Roshan coming on board as the brand ambassador for the third season of Prime Volleyball League. The actor has garnered a reputation for his dedicated fitness and diet regimes over the past couple of decades.Hrithik, an avid sports fan himself, enjoys the physical nature of volleyball and described the partnership as a natural fit for him. To spike things up, Hrithik engaged in a discussion about the upcoming season of the league with some of the top volleyball stars."I'm thrilled to be a part of the third edition of Prime Volleyball League. I'm amazed with the growing viewership and I'm positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country. The future of volleyball seems bright in India and I look forward to discover newer talents through the course of the league."Prime Volleyball League will enter its third edition this year featuring nine franchises - Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans.The second season of the league garnered a total cumulative viewership of 206 million, as compared to 133 million from Season 1, with simultaneous broadcast in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network.With the second season of the league witnessing over 371 million impressions, 113.9 million views, 92 million reach, 5 million fan engagements across various digital platforms, the sport gained formidable traction through social media.Prime Volleyball League Season 3 is all set to begin from 15 February and will be telecast on Sony Sports Network.