The Accidental Prime Minister: How BJP, Congress created an accidental controversy through a comedy of errors
If The Accidental Prime Minister becomes a success, it would show the immaturity of India’s political discourse. One suspects the BJP won't complain.


Anupam Kher as Manmohan Singh in The Accidental Prime Minister. Image: YouTube screengrab[/caption]That said, the film’s trailer leaves a poor impression, though actor Anupam Kher excels in his portrayal of Singh. It lacks A-listers in its roster. That shouldn’t have been a problem, but the film also appears to be hampered by a poor script, low budget and the production appears to have fallen short of professional standards. As author and film critic Arnab Ray points out on Twitter, the poor production makes it difficult to defend the film as “art by itself”.A critical condition for a movie that deals with a politically sensitive subject is that it must adhere to professional standards. In terms of direction, cinematography, script, editing, acting and production, the film should be able to hold its own. Short of that, the movie runs the risk of being dismissed as a propaganda.Ironically, by promoting the movie from its official Twitter handle, the BJP has reinforced the impression that The Accidental Prime Minister is a propagandist work that has received saffron sponsorship and is little more than campaign material just ahead of the 2019 general elections.In trying make political capital out of a film and extending official endorsement, the BJP has not only made an objective assessment impossible, it has compromised the movie itself. The Accidental Prime Minister, for all its real and perceived flaws, now must fight the added smear of being "BJP propaganda" and may find it difficult to attract neutral viewers. Well may information and broadcasting minister Rajyavardhan Singh Rathore justify the party’s actions by saying that the BJP was simply “extending wishes” to a film, it will be hard to dismiss the notion that Kher’s work, that deals with a much-needed subject of discussion, is a marketing gimmick. The BJP forgot that a veneer of "nonalignment" is essential for propaganda to be successful.However, political discourse in India is a comedy of errors. If the BJP made a blunder by officially promoting the movie instead of letting its proxies do the work, the Congress ironically emerged as the film’s unlikely "rescuer" by creating a ruckus over the trailer and ensuring that enough controversy is generated for the movie to become a hit in box office.The Congress should have played it cool. The ability of a movie in shaping perceptions lies in its degree of departure from "neutrality".Congress had few reasons to be worried about a film which is sure to be tainted in public perception. Besides, if Singh — who has been the subject of corruption allegations and inquires — is portrayed in the film as a "martyr" and a victim to Congress’s internal politics instead of a "perpetrator", it should have exploited the depiction to justify Singh’s image. Instead, by appearing to demand a "prior screening" of the movie, issuing calls for censorship before retracting, showing a thin skin, calling it "fake propaganda" and an attempt to "divert attention" from "real issues", the Congress has ended up lending relevance and publicity to the film.The political ping-pong has created enough heat and dust for the trailer to grab public attention. If the movie does indeed go on to become a success, it could be a testament to the immaturity of India’s political discourse. One suspects the BJP, at least, won’t be complaining.

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