I&B Ministry orders YouTube, Twitter to take down Layer'r Shot deo ads slammed for promoting 'rape culture'

This is not the first body spray ad that has faced social media outrage. Earlier, brands like Wild Stone, Addiction Deo and Axe have been called out for being sexist

FP Trending|Jun 04, 2022, 17:05:28 IST

The Information and Broadcasting Ministry has ordered the suspension of two advertisements of the body spray brand Layer'r Shot after a massive social media outrage against the ads for promoting “rape culture”.

YouTube and Twitter have been asked to take down the ad.

The advertisements were first broadcast during the first Test match between England and New Zealand. One of the adverts sees four men having a conversation at a deserted store. The men are debating who will take the “shot” as there are four of them and only “one shot”. As the men discuss the topic, a woman is shown in the ad. She turns back to berate them as she thinks they are conversing about her, but later realises that their talk is centred on the last remaining bottle of the Layer'r perfume. View the tweet here:

The second advert shows a group of men entering a bedroom while a couple is there. One of them asks a crude question about the girl, implying about sexual favours. The clip later reveals that he was asking about using the perfume.

Once the ads were released, several internet users slammed the company for being "disgusting, creepy and promoting rape." “"@layerr_shot pull these ads. They perpetuate rape culture. Sony Liv pls stop broadcasting these #Layershot ads," a Twitter user said. Some even questioned how these ads got approved.

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