Here’s how Hrithik Roshan and Burger King went from ‘jugaad’ to ‘collab’

Hamburger chain Burger King’s ‘jugaad' advertisement featuring Hrithik Roshan created a stir online two days ago. The Bollywood actor even tagged the brand and claimed it was “not done”. However, the brand took the opportunity to create a ‘collab’ with the War actor that left many surprised.The story began when Burger King seemingly pulled a fast one on Hrithik Roshan when he was in Film City. While the actor was posing for the paparazzi outside a studio, the fast-food chain strategically placed a billboard of their "Rs 50 Stunner Menu"  behind him. The video of the moment looks like Roshan is endorsing the menu while he is being photographed.“How much jugaad is too much jugaad?” wrote Burger King in the caption.Watch:The clip garnered over 500,000 views and several comments. Brands like Manyavar, Amazon miniTV and Zomato could not resist chiming in as well. “Jugaad ke toh kaafi options hai, lekin taiyaar hone ka sirf ek “, wrote Manyavar. Amazon commented “Free advertisement ka pata nahi, par free entertainment kaise dena hai woh humein definitely pata hai.” Hrithik Roshan also took to social media and wrote  "@burgerkingindia, this is not done." However, Roshan took to Instagram to post another ad of Burger King that featured him, tagging it as a ‘Collab’. ”@BurgerKingIndia it wasn't cool, but has left a stunning aftertaste indeed,” he wrote. Watch: