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Gulabi 2.0: This EDM number from Sonakshi Sinha's Noor does not paint a rosy picture

Gulabi 2.0 from Noor proves why rehashes are crawling towards their gradual death in Hindi films music.

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FP Staff|Mar 24, 2017, 15:51:03 IST
2.0 is in vogue these days. From remakes, sequels, adaptations of real life events through biopics to rehashes of old songs, old wine in new bottle is making waves all over the place.[caption id="attachment_3350298" align="alignleft" width="380"]Sonakshi Sinha in a still from 'Gulabi 2.0'. YouTube Sonakshi Sinha in a still from 'Gulabi 2.0'. YouTube[/caption]Following the popular tradition, after 'Laila Main Laila' from Raees, 'Haseeno Ka Deewana' from Kaabil, 'Hamma Hamma' from Ok Jaanu and 'Tamma Tamma Again' in Badrinath Ki Dulhania, the makers of Sunil Sippy's upcoming film Noor have rehashed the iconic song, 'Gulabi Aankhein' from Ravikant Nagaich's 1970 thriller The Train. As is the norm, it does a horrible job at the rehash. Music composer Amaal Malik has used only the hook line from the original song and turned it into an EDM number. The intensity and longing of the original song, and even several of its successful adaptations, are glaringly absent from this rehash.Armaan Malik has sung only the chorus which is a waste of his talent. The lead vocalist is Tulsi Kumar who tones down the gravity of the original and reduces it to a below average song.But wait, the worst part is not even that. It is Sonakshi Sinha who is decked up in pink for obvious reasons. While she spends majority of her screen time closing her eyes, we feel like joining her as the song is as low, if not lower, on its visuals than it is in the audio.Overall, 'Gulabi 2.0' proves exactly what is wrong with all the 2.0s out there. They are just a cash grabbing opportunity which will stop yielding good dividends sooner than the music composers or filmmakers realise.Noor also stars Kanan Gill, Shibani Dandekar and Purab Kohli. It is produced by Bhushan Kumar and Krishan Kumar's T-Series. It is a 2.0 in its own right as it is adapted from Pakistani author Saba Imtiaz's novel Karachi, You're Killing Me!. It is slated to release on 21 April.
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First Published:Mar 24, 2017, 15:51:03 IST
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