Interface creates new campaign for Blue Star

With the aim to take Blue Star's 'Office like cooling at home' proposition forward, Interface Communications has created a new campaign.

The TVC shows a corporate professional breaking into serious dance moves[/caption]

Girish Hingorani, General Manager, Corporate Communications and Marketing, Blue Star says "Already being leaders in office cooling, we realise that it's a matter of time before this category catches the fancy of the home buyer. This ad highlights the sheer delight of experiencing the Blue Star inverter AC and will help us reinforce our expert image."

The film shows a serious-looking boss dancing to Boney M's Daddy Cool in the office. He's having a great time while he's in the office, but everything becomes dull and bleak after he has stepped out of the office; even the music stops abruptly. He is immediately shown to step into his home, which is when the music and his good mood return because of his Blue Star AC.

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Watch the film here.

Robby Mathew, National Creative Director, Interface Communications says, "Blue Star's advertising has always been quirky and this one is no different. A corporate type who can't dance to save his life, breaks into some 'ludicrously cool' dance steps in the office and then at home. All to make the point that Blue Star is the company that offers office like cooling at home!"