IBM Signs Services Deal With STAR India

IBM has entered into an agreement with STAR India, a wholly-owned subsidiary of STAR, a media and entertainment company, to implement the SAP ECC 6.0 application encompassing all major business processes.

The deal will increase process efficiency enabling STAR India to enhance customer experience and drive greater control over its net margin.

Sanjay Jain, chief financial officer, STAR India, said, "In addition to IBM’s strong credentials, the team showcased excellent knowledge of our domain and was able to put us at ease from day one. We strongly feel that in order to provide the best customer service, it is imperative to be flexible and agile to the changing needs of the market place. The SAP solution, implemented by IBM, will allow us to do that."

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Sandip Patel, managing partner, Global Business Services, IBM India/ South Asia, said, "We are delighted to have made in roads into the media and entertainment space in India. We strongly feel that this is a market with a lot of potential, although it is also one of the most competitive industries in the world. The new development will allow STAR India to focus on its customers and core business," IBM’s deal with Star India was signed in February 2009.