Experian Launches Strategy Tree Optimsation

Experian has launched Strategy Tree Optimisation, a packaged software application that enables organisations to design and implement optimised strategies that maximise an overall objective while considering policies, operational constraints and regulatory requirements.

Experian’s Strategy Tree Optimisation uses a mathematical process to assess the impact upon the business goal for all customers, for all eligible decision options while ensuring all constraints are satisfied.

Strategy Tree Optimisation can help B2C organisations in the financial services, telecommunications and home shopping sectors that use business rules engines to make automated application or account-level decisions.

Jo Buxton, Head of Optimisation at Experian’s Decision Analytics division, explains: “Strategy Tree Optimisation enhances the effectiveness of decision strategies, allowing a business to get more from its existing resources than previously thought possible. Our experience indicates that a client can expect up to 10% improvement in account portfolio profitability by implementing optimisation.”

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